New Novi Town Center location marks El Car Wash’s seventh Michigan location, with a grand-opening celebration set for September 12 and a Mack Avenue location opening later this month

MIAMI, Sept. 8, 2026 /PRNewswire/ — El Car Wash, the fan-favorite car wash with a member-first model and unlimited everything, announced the opening of its second Novi location at Novi Town Center, located at 26100 Novi Rd. The opening brings El Car Wash’s Michigan footprint to seven locations and further advances the company’s expansion across Metro Detroit, first entering the market in 2024 as the Official Car Wash of the Detroit Lions. The second Novi location comes in response to strong demand from the local community, bringing greater access to the El Car Wash network.

The El Car Wash Novi Town Center opening reflects the mission to meet customer demand with the most convenient locations possible. The playbook is simple: Squeaky clean car wash, really kind people, super speedy service in the most convenient places. El Car Wash is committed to expanding its network in Metro Detroit for years to come – in fact, the next Metro Detroit location, at 18155 Mack Ave. in Detroit, is expected to open later this month.

“Novi is an important part of our growth in Metro Detroit, and opening a second location here allows us to satisfy more customers while continuing to build density in markets where we see the greatest demand,” said Geoff Karas, Chief Executive Officer and Co-Founder of El Car Wash. “We remain focused on disciplined expansion, strong site selection and delivering the consistently great experience that has grown our membership month after month. With Mack Avenue opening later this month, we are continuing to build on that momentum.”

El Car Wash will celebrate the Novi Town Center opening on September 12 with an official grand-opening event bringing together customers and local organizations, including the Novi Bobcats. The event reflects the company’s approach to pairing market expansion with meaningful local partnerships and community engagement.

With more than 100 locations and 550,000 members, El Car Wash has become one of the fastest growing retail brands in the country .

For the latest updates, including new store openings and special promotions, follow us on Instagram (@elcarwash) or visit www.elcarwash.com.

ABOUT EL CAR WASH
El Car Wash is one of the nation’s fastest-growing express car wash brands, with more than 100 locations and 550,000 members across the Southeast, Mid-Atlantic and Midwest. Through a membership-driven model, strategic market expansion and state-of-the-art wash technology, El Car Wash delivers unparalleled customer service and a fast, consistent wash experience. The company continues to grow its footprint while investing in the communities it serves.

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SOURCE El Car Wash