Invisible Narratives, a leading entertainment company dedicated to helping digital creators build global franchises, announced today that it has secured long-term capital partnerships with Verance Capital, a growth-oriented private equity firm investing in media, sports, and entertainment, and funds managed by affiliates of BC Partners Credit, the credit arm of BC Partners.
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Mark Shedletsky, President of Invisible Narratives
Founded in 2018 by Adam Goodman, former head of Paramount Pictures and DreamWorks Studios, with legendary producer and director Michael Bay serving as creative advisor, the company today announced the appointment of Mark Shedletsky as President. A seasoned leader and entrepreneur, Shedletsky brings more than 25 years of experience building businesses at the intersection of entertainment and digital media.
Invisible Narratives coined the term “tradigital” to describe a new kind of studio to back creators who embrace the nimbleness and creative freedom of digitally native content with the proven franchise model, development discipline, and operational infrastructure associated with traditional Hollywood studios. The company is actively evaluating new creator partners, formats, gaming, and brand partnership opportunities with a focus on passionate audiences, repeatable formats, and defensible characters or worlds.
The growth capital will enable Invisible Narratives to invest in or acquire more IP and formats, empowering creators to scale their properties into lasting entertainment franchises. BC Partners Credit envisions deploying greater than $300M of capital into the creator economy through the Invisible Narratives platform, and alongside Verance Capital, have made an initial $25M investment tied to the company’s majority acquisition of Skibidi Toilet. The firms will also provide expertise across media and entertainment and access to a strong deal ecosystem.
“BC Partners sees a significant opportunity in the creator economy and has strong conviction in platforms with deeply engaged, loyal audiences,” said Ted Goldthorpe, Partner and Head of BC Partners Credit. “Invisible Narratives has demonstrated an ability to cultivate and scale creator-led businesses. We look forward to working with the team to deploy additional capital as they build a billion-dollar studio that extends the confines of traditional film and television. Following our investment in other digital IP platforms, we are doubling down on the creator economy with Invisible Narratives as our platform of choice.” Goldthorpe has joined Invisible Narratives’ board of directors.
“Invisible Narratives has developed an incredibly exciting platform for creator properties. It’s undeniable that these new mediums are where the next generation of IP is being developed, and they have the right DNA and playbook to partner with creators to increase the opportunity for everyone,” said Lyle Ayes, Managing Partner of Verance Capital. “The team is best-in-class with a proven background of identifying talent and building billion-dollar franchises, and we’re thrilled to partner with them to scale existing projects and acquire new, exciting content.”
Shedletsky, President of Invisible Narratives, will lead business operations and M&A strategy, identifying creator and IP partners, YouTube channels, brands, and games with the potential to scale into global franchises. Previously, Shedletsky built and sold several high-growth start-ups and held senior executive roles at MTV and Simon Fuller’s XIX Entertainment.
“Mark is the rarest kind of operator – someone who has repeatedly and successfully scaled companies across film, TV, music, digital media, talent management, and live entertainment. As Invisible Narratives becomes the defining studio of the creator era, there is no one more uniquely qualified to serve as President.” said Goodman, Founder and CEO of Invisible Narratives.
“Audiences have definitively migrated to platforms like YouTube, TikTok, Steam, and Roblox where visionary creatives are building the most valuable IP,” said Shedletsky. “Adam and Michael Bay are two of the most talented creative executives in Hollywood who have already established a successful track record of partnering with the top talent in the creator economy. Along with our capital partners Verance and BC Partners, Invisible Narratives is uniquely positioned to become the studio of the future.”
Invisible Narratives’ previous work includes a Telly Award-winning livestream format produced for Twitch, “Crimson,” a horror film led by FaZe Clan creators, and various projects with HBO Max and STX Studios. Invisible Narratives has grown the viral series and YouTube-born phenomenon, Skibidi Toilet, into a multi-platform entertainment franchise over the past two years, spanning consumer products, gaming, film and television, with more than 47 million subscribers, 20 billion views, over 150 million dollars of consumer spending, and 8.7 billion visits across licensed Roblox experiences.
About Invisible Narratives
Invisible Narratives is a first-of-its-kind ‘tradigital’ studio built to help creator-led IP grow into lasting global franchises. Founded by Adam Goodman, former head of Paramount Pictures and DreamWorks Studios, with legendary producer and director Michael Bay serving as creative advisor, the company brings franchise-building expertise to the creator economy. Combining creative, licensing, and gaming capabilities with the speed and authenticity of digital content, Invisible Narratives helps creators and IP owners expand their stories, characters and worlds beyond their original platforms into enduring entertainment businesses.
About Verance Capital
Verance Capital is a New York-based growth-oriented private equity firm that invests in media, sports and entertainment companies, with a focus on operating businesses in these fast-growth sectors. With a flexible and long-term approach to investing, Verance leverages its industry expertise and an expansive network to drive success for its partners.
About BC Partners Credit
BC Partners Credit was launched in February 2017, with a focus on identifying attractive credit opportunities in any market environment, often in complex market segments. The platform leverages the broader firm’s deep industry and operating resources to provide flexible financing solutions to middle-market companies across Business Services, Industrials, Healthcare, Entertainment and other select sectors.
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